Got out of bed quite early this morning.
Need some dose of strong caffeine to get passed through the morning coma period.
Ran into a page about Madewell and its new campaign with Alexa Chung.
Checked the website and I found it pretty nice.
Couldn't be there during the shooting, can only take a few screen shots of the video....
It's raining slightly outside, smells autumn.
My cup is empty by now.
That background music in the video sounds british, however, don't know who they are.
In fact, I wasn't aware of this Madewell brand till now. Of course I wasn't aware of the ongoing of this cooperation by Alexa Chung and it, either. How amazing that one can be so ill-informed especially when one's already stretching out for what's going on. Maybe not stretched enough.
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