Gap, 1969 Behind The Scenes

It is so well done this campaign, and the behind-the-scenes footage is somehow even more appealing in so many ways. Since maybe around 2004, those ready-to-wear brands like H&M, Zara, Gap, and so on, have successfully built up their images with fine crafted art direction into another level, fashionably competitive to those brand names.

Maybe to some extent, being visually attractive at a relatively much cheaper cost is going to outrun the so-called high quality yet pricey.

Should we compare the revenues generated by Burger King and those by Hyatt restaurant?

Here maybe the focus has been lost.