Alexa Chung and this morning

Got out of bed quite early this morning.

Need some dose of strong caffeine to get passed through the morning coma period.

Ran into a page about Madewell and its new campaign with Alexa Chung.

Checked the website and I found it pretty nice.

Couldn't be there during the shooting, can only take a few screen shots of the video....

It's raining slightly outside, smells autumn.

My cup is empty by now.

That background music in the video sounds british, however, don't know who they are.

In fact, I wasn't aware of this Madewell brand till now. Of course I wasn't aware of the ongoing of this cooperation by Alexa Chung and it, either. How amazing that one can be so ill-informed especially when one's already stretching out for what's going on. Maybe not stretched enough.

Gap, 1969 Behind The Scenes

It is so well done this campaign, and the behind-the-scenes footage is somehow even more appealing in so many ways. Since maybe around 2004, those ready-to-wear brands like H&M, Zara, Gap, and so on, have successfully built up their images with fine crafted art direction into another level, fashionably competitive to those brand names.

Maybe to some extent, being visually attractive at a relatively much cheaper cost is going to outrun the so-called high quality yet pricey.

Should we compare the revenues generated by Burger King and those by Hyatt restaurant?

Here maybe the focus has been lost.

The new CD at Lacoste

Christophe Lemaire left to Hermès;
Felipe Oliveira Baptista arrives.

Photo by Fashion DailyNews

ヒメアノ〜ル 白晝之雨

This is the manga that I'm currently reading. The author is Minoru Furuya while I didn't figure out how it calls in english. Diffrerent from Let's Go! Inachuu Ping-Pong Club (行け!稲中卓球部), this series conveys something more complicated than just exaggeration and stupid stuffs that make you laugh out loud. In my case, the question whether I was merely killing time was raised when I was reading the first volume and later I couldn't help asking myself if there's something profounder in between the narration of derailed behaviors and funny actions and the messages addressed...... When you look at the messages behind the scenario, it's even a bit philosophical and more serious than imagined.

But after all, maybe there's no such messages.

A few looks and a flower shop

So, what color is it?

Here are a few pictures taken by Garance Doré and I find them pretty nice.
More than often, she captures vivid and astonishing portraits and looks, which is quite refreshing in a way. Somehow in these pictures there's still summer in New York city.

Apparently, girls with radiant smile and slender leg lines have made the most of the summer time; facing the truth, it has practically nothing to do with seasons.....

The fashion week in New York is coming.
Let's see if there would be anything more interesting on the catwalk, off the street.